It sounds weird but it’s true.
As the name suggests, it’s advertising in the washroom, literally. Something like putting the advertisement and pamphlet about a product in the loo.
This is a place our eyes can never miss, 9 out of 10 times its gender specific, and when you are in the loo, you might as well read it.
Most of us have taken newspapers to the loo, which in fact is filled with ads. There have been questions about the privacy issues in the washroom, but one can’t figure out how privacy comes into picture here. There is no camera there in the washroom, unless and until the advertisement is hiding a cam under it.
Just placing something to read there doesn’t lead to invasion of privacy. Moreover it’s a sure shot method of reaching the customer. He/she will read it without any disturbance. And yes for everyone’s information there are companies too for washroom marketing like Positive Media of UK, IN YOUR FACE media corp. and many others. The marketing communication world is getting weirder by the day…
