Top 10 advertisers on Indian TV 2012

1. Hindustan Unilever Ltd

India’s largest consumer goods company, HUL tops the list with an 8% share in 2011. The company’s products are available in more than 6.4 million outlets across India. The company’s products include foods, beverages, cleaning agents and personal care products. Some of the company’s popular brands include Bru, Brooke Bond, Domex, Surf Excel, Vim, Axe, Close up, Sunsilk, Lakme and Lux among others. 

2. Reckitt Benckiser India Ltd

The company is known for household cleaning products, consumer healthcare and personal products has a 3% share in 2011. The company organises its products into six categories: surface care, fabric care, dishwashing, home care, health and personal care, and food. Some of the Reckitt Benckiser's brands include Dettol, Strepsils, Veet, Air Wick, Clearasil, Durex, Mortein and vanish.

3. ITC Ltd

The Indian conglomerate company is headquartered in Kolkata and has a 2% share in 2011. The company’s business includes four segments: FMCG, hotels, paper and packaging, paperboards and agri business. Some of its products include Gold Flake Kings, Classic, Aashirvaad, Minto, Sunfeast, Candyman, Bingo, Fiama di Wills and Vivel.

4. Cadbury India Ltd

The popular confectionery company has a share of 2% in 2011. Cadbury India operates in four categories: chocolate confectionery, milk food drinks, beverage and candy and gum category. Its products include Cadbury Dairy Milk, Bournville, 5-Star, Perk, Gems, Eclairs, Bournvita, Cadbury Celebrations, Cadbury Dairy Milk Shots, Cadbury Dairy Milk Silk, Halls, Tang and Oreo.

5. Coca Cola India Ltd

The company which is often referred to as Coke has a 2% share in 2011. The company’s marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company has also introduced Diet Coke under the Coke brand name. By 2020, Coca-Cola with its partners is expected to invest $5 billion for its operations in India.

6. Colgate Palmolive India Ltd

The company focuses on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products including toothpaste and toothbrushes. Colgate Palmolive India’s share was 2% in 2011 when compared to 1% in 2010.

7. Procter & Gamble

The products of this multinational consumer goods company include food, beverages, cleaning agents and personal care products. P&G’s percentage share has dropped in terms of advertising to 1% in 2011 when compared to 2% in 2010. Ariel, Gillette, Duracell, Dolce & Gabbana, Hugo Boss, Oral B, Olay, Pantene, Pampers, Pringles and Wella are some of the P&Gbrands.

8. Ponds India

Pond’s is a company which is very popular for its beauty and health care products. The company has passionately and diligently led the way in understanding a woman's skin care and beauty essentials. The company concentrates on anti ageing, skin lightening, oil control, moisturizing and other skincare segments. Pond’s Age Miracle and Pond’s Gold Radiance are among the popular products. It has a percentage share of 1% when it comes to advertising on the television.

9. Smithkline Beecham

After the merger with Glaxo Wellcome, Smithkline Beecham is now known as GlaxoSmithKline and has a percentage share of 1% in advertising. This consumer healthcare company has its R&D centres in India. Sensodyne, Nicorette, Aquafresh and Biotene are some of its well known products. It also has a large consumer healthcare division which produces and markets nutritional products including Boost and Horlicks.

10. Bharti Airtel Ltd

Commonly known as Airtel, the company’s advertising percentage share is 1% according to the report. Airtel is considered to be the largest provider of mobile telephone and second largest provider of fixed telephone in India. It also provides broadband and subscription television services.

Source – Yahoo Finance

Research Report - FICCI-KPMG Indian Media and Entertainment Industry Report 2012

(Note: Data represents shares for January to September 2011)

Ansoff Matrix

GE Portfolio Matrix

20 Ways to Generate Passive Income....$$$

If you're interested in making money but don't want to take a second job, you should consider making passive income. It's basically money you earn consistently without doing much or even anything at all. Of course, you do have to put in a lot of work in the beginning, but once you set up the passive income revenue stream, you can just sit back and enjoy the fruits of your labor without lifting a finger. Here are some ideas:

·         Write a book. Writing a book means you can earn money off of the sales once you've published it. You can always go the ebook option and self publish, or try to find a publishing house that will take you on.

·         Create an app. Create a smartphone app and earn money every time someone downloads it. You never know what will go viral and how quickly you can make money if your app's a hit. In fact, the silly iFart app even generated $30,000 in just one day.

·         Start a static blog. Spend some time building a website in an area that interests you and other people. Focus on topics that won't ever get dated ("how to" articles are pretty evergreen) that you know people will be searching for. Host ads on your site. Once you have some good content on your site, you can quit writing and make money off your old content.

·         Write articles online. You can make money if you get approved to be a writer for About.com. You'll get paid to write the articles in the first two years. After that, you'll be paid according to page views. Once you've put in the initial effort to write the article, you can just make money off of the views in years to come.

·         Create a YouTube video. Shoot a video for YouTube, and if your video becomes popular, you can run ads on it to make money. The amount you earn varies, but many people, such as Justin Bieber, have launched careers out of it, and popular YouTubers are making over six figures.

Read on for more.

·         Take beautiful photos. If you've got an eye and passion for photography, sell your photos to sites like Shutterstock — a place where amateur photographers can sell their photos. You'll earn a commission that ranges anywhere from 25 cents to $75 or more for every image downloaded. There are other similar sites like iStockphoto and Shutterfly, so be sure to do your research and pick one that works best for you.

·         Draw and design graphics. The photo websites also accept illustrations and graphics. You will still earn money for each download.

·         Make a t-shirt. Design a t-shirt for Threadless, and if your design is popular among the site's community, the company will use your designs for the next Threadless shirts. If your design is picked, you'll get $2,000, a $500 threadless voucher (which you can redeem for $200 cash), and another $500 every time your t-shirt is reprinted. You can also design and sell t-shirts as well as other products on sites like Zazzle and Cafe Press.

·         Sell insurance. If you sell insurance, you will not only make money when you've closed a deal, but some companies will also give you an additional commission when your customer renews his insurance.

·         Stock dividends. One of the more common ways to earn passive income is investing in stocks that pay high dividends. Here's a list of some dividend-paying stocks with high rates.

Source - ThinkStock

What is a Ponzi Scheme ???

Picture - Charles Ponzi —  (SourceBoston Public Library, Print Department)

In a Ponzi scheme, potential investors are wooed with promises of unusually large returns, usually attributed to the investment manager’s savvy, skill or some other secret sauce. The returns are repaid, at least for a time, out of new investors’ principal, not from profits. 

This can continue as long as new investors line up with cash, and old investors don’t try to withdraw too much of their money at once.

Ponzi schemes are also known as pyramid schemes, from the shape of any chart that reflects their basic premise — that ever-growing layers of new recruits are needed to provide gains to the smaller, earlier cohorts. A gigantic pyramid scheme virtually bankrupted Albania after the fall of Communism.

Ponzi schemes are named after Charles Ponzi (pictured above), the flamboyant con man whose scam followed a particularly spectacular course. Mr. Ponzi began telling New York investors in December 1919 that investments in foreign postage coupons could yield 50 percent returns in 45 days. By redeeming coupons bought cheaply overseas for much higher amounts in the United States, he could double their money in three months, he claimed.

Mr. Ponzi was a fast-talking immigrant and college dropout, and his scheme — according to Mitchell Zuckoff, Mr. Ponzi’s biographer — rested on the eagerness of ordinary working people to benefit from the wealth they saw being generated around them as the economy recovered from World War I.

Mr. Ponzi was convicted of mail fraud in 1920 and served time in federal and state prisons before he was deported to Italy in 1934, never having become a citizen. He died penniless in Rio de Janeiro in 1949 and was buried in a pauper’s cemetery there.

The $65 billion fraud that Bernard L. Madoff perpetrated has been called the largest Ponzi scheme in history. Though the magnitude, scale and details are different, Mr. Ponzi’s scheme and Mr. Madoff’s fraud each reflect their respective, super-heated financial eras.

Source - nytimes.com

Coca Cola Products

Proctor & Gamble Product Range

Proctor & Gamble Product Range