1. Hindustan Unilever Ltd
India’s
largest consumer goods company, HUL tops the list with an 8% share in 2011. The
company’s products are available in more than 6.4 million outlets across India.
The company’s products include foods, beverages, cleaning agents and personal
care products. Some of the company’s popular brands include Bru, Brooke Bond,
Domex, Surf Excel, Vim, Axe, Close up, Sunsilk, Lakme and Lux among others.
2. Reckitt Benckiser India Ltd
The company is known for household
cleaning products, consumer healthcare and personal products has a 3% share in
2011. The company organises its products into six categories: surface care,
fabric care, dishwashing, home care, health and personal care, and food. Some
of the Reckitt Benckiser's brands include Dettol, Strepsils, Veet, Air Wick,
Clearasil, Durex, Mortein and vanish.
3. ITC Ltd
The
Indian conglomerate company is headquartered in Kolkata and has a 2% share in
2011. The company’s business includes four segments: FMCG, hotels, paper and
packaging, paperboards and agri business. Some of its products include Gold
Flake Kings, Classic, Aashirvaad, Minto, Sunfeast, Candyman, Bingo, Fiama di
Wills and Vivel.
4. Cadbury India Ltd
The popular confectionery company has a
share of 2% in 2011. Cadbury India operates in four categories: chocolate
confectionery, milk food drinks, beverage and candy and gum category. Its
products include Cadbury Dairy Milk, Bournville, 5-Star, Perk, Gems, Eclairs,
Bournvita, Cadbury Celebrations, Cadbury Dairy Milk Shots, Cadbury Dairy Milk
Silk, Halls, Tang and Oreo.
5. Coca Cola India Ltd
The company which is often referred to as
Coke has a 2% share in 2011. The company’s marketing tactics led Coke to its
dominance of the world soft-drink market throughout the 20th century. The
company has also introduced Diet Coke under the Coke brand name. By 2020,
Coca-Cola with its partners is expected to invest $5 billion for its operations
in India.
6. Colgate Palmolive India Ltd
The company focuses on the production, distribution and
provision of household, health care and personal products, such as soaps,
detergents, and oral hygiene products including toothpaste and toothbrushes.
Colgate Palmolive India’s share was 2% in 2011 when compared to 1% in 2010.
7. Procter & Gamble
The products of this multinational
consumer goods company include food, beverages, cleaning agents and personal
care products. P&G’s percentage share has dropped in terms of advertising
to 1% in 2011 when compared to 2% in 2010. Ariel, Gillette, Duracell, Dolce
& Gabbana, Hugo Boss, Oral B, Olay, Pantene, Pampers, Pringles and Wella
are some of the P&Gbrands.
8. Ponds India
Pond’s is a company which is very popular for its beauty and
health care products. The company has passionately and diligently led the way
in understanding a woman's skin care and beauty essentials. The company
concentrates on anti ageing, skin lightening, oil control, moisturizing and
other skincare segments. Pond’s Age Miracle and Pond’s Gold Radiance are among
the popular products. It has a percentage share of 1% when it comes to
advertising on the television.
9. Smithkline Beecham
After the merger with Glaxo Wellcome, Smithkline Beecham is
now known as GlaxoSmithKline and has a percentage share of 1% in advertising.
This consumer healthcare company has its R&D centres in India. Sensodyne,
Nicorette, Aquafresh and Biotene are some of its well known products. It also
has a large consumer healthcare division which produces and markets nutritional
products including Boost and Horlicks.
10. Bharti Airtel Ltd
Commonly
known as Airtel, the company’s advertising percentage share is 1% according to
the report. Airtel is considered to be the largest provider of mobile telephone
and second largest provider of fixed telephone in India. It also provides
broadband and subscription television services.
Source – Yahoo Finance
Research Report - FICCI-KPMG Indian Media and
Entertainment Industry Report 2012
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